What It Takes to Create a Standard Animation Commercial

Animated commercials have become quite popular in recent times. More and more businesses now do their ads in these cartoon commercials. That’s because viewers find the content to be more exciting and engaging than traditional content for commercials.(https://www.mariusloland.no/reklamefilm/) Yet, creating animation commercials isn’t a simple affair. Instead, it’s one that involves a collective effort of many professionals from various fields, including writing, animation, video production, drawing, photography, advertisement and so on.(https://www.mariusloland.no/filmprodusent/) That’s not to mention several tens of hours of work. So, today I am going to break down what it takes to create a standard animation commercial. Without wasting time further, let’s begin with what’s required:

What’s Needed

  • Animator, sound engineer, writer and video producer skills.
  • Animation Stand.
  • Super 8mm, 16mm or 35mm film cameras.
  • The necessary photography lighting kit.
  • A work surface.
  • An exposure sheet (a traditional animation tool that enables an animator to organize their thinking as well provide instructions to the camera operator on how the animation is to be shot).
  • A platen (a clear sheet of glass that holds the drawings in place).
  • Cels(five-millimeters-thick transparent acetate sheets on which drawings are executed). Drawing papers or film pieces may also be used instead.
  • A set of registration pins (pins designed to hold a paper or other drawing material in place, keeping the drawing surface rigid).
  • Coloring media such as opaque paints and inks alongside transparent dyes.
  • Litho pencils, felt markers, crayons and more, depending on the project’s needs.
  • A range of lenses, including fish-eye, standard, wide-angle, zoom and telephoto lenses.
  • A special computer that’s intended for rendering purposes.

Making Animations

  • The writer writes the story, depending on the goal of the commercial.
  • The sound engineer creates and records all the sound elements, including the dialogue, music as well as sound effects.
  • The animator with the help of other professionals enter dialogue measurements on an exposure sheet.
  • The animator then creates model character sheets.
  • After that, the professional sets the design or creates the layout.
  • Then he or she sketches the characters’ actions.
  • The next step is to clean up and check the drawings for accuracy.
  • After that, the video producer performs a video test and makes adjustments until the desired effects are achieved.
  • Next, the animator creates color background paintings featuring scenery, landscapes, buildings as well as interiors from the pencil layouts. Here, is where the special rendering computer comes in handy. The animator clicks on colors from a template even as the computer scans the layout.
  • Then the camera operator films the action according to the instructions on the exposure sheets, using his 8mm, 16mm or 35mm camera.
  • After that, the audio is incorporated into the animation.
  • Then all the elements of the animation are combined to create the final product.


As you can see, the process of creating animation commercials can be a laborious one, involving many steps, each of which may take several tens of hours to complete. That’s not to mention that this process requires a joint effort of professionals with different skills as described above. So, now you have an idea of how challenging these types of commercials can be to make.(mariusloland.no)